We all know and love what is stands for.
A consistent brand and a consistent, direct message.
So what about this?
Is it time to be bold and have
a clear, consistent message?
a clear, consistent message?
Food for thought!
Post your own comments at the bottom of this posting - I would be keen to learn about your thoughts.
It is better than the Rotary wheel, a clear call to action. But we need to get the message out there about WHY they should join Rotary, and that message needs to be as short and snappy as this one. Maybe this is the sizzle but we still need to let them know what flavour the sausage is.
ReplyDeleteIf we added a web link to the message which took the reader directly to a page where every Rotary Club listed every project they had assisted in locally and internationally over the last year, along with a contact phone number, then perhaps we have a cause, not just a club. Print the sign on the back of a bus, a billboard, the side of a building, the back of your business card, a T-shirt, a bumper sticker, the beer coasters in the Koru lounge (if they have them), show it at every event we take part in and then we get coverage
ReplyDelete