Friday, December 30, 2011

Well worth a read...

One of my LinkedIn contacts (Alan Adler) is a Rotarian and posted this on his Blog:
"Almost every service organization in the US (and in our region as well - Ed) is struggling to attract and retain members. Lions, Kiwanis, Elks and Rotary clubs are experiencing levels of attrition, not seen in years. Yet the biggest single obstacle to increasing the ranks of members in these organizations, are the members themselves! This past year Rotary International discovered that in the US, more than 90% of members have not asked or sponsored a new member to join their Rotary club during the past ten years.  This alarming statistic is consistent with most service organization clubs. Many club members I’ve interviewed have told me they presume new members won’t be interested in joining their clubs because of economic issues. This is a terrible strategy....."  Read more...
 
This article is full of positive steps each Club (and here read 'member') can take to increase the profile of Rotary through a simple, confident invitation.

As Alan states: "most organizational experts agree that fellowship, networking and doing good things for others are among the best ways to overcome tensions caused by a problematic economy"

Let's ACT in 2012!  Have a safe and enjoyable New Year - it is going to be a great one.

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