One of my LinkedIn contacts (Alan Adler) is a Rotarian and posted this on his Blog:
"Almost every
service organization in the US (and in our region as well - Ed) is struggling to attract and retain members.
Lions, Kiwanis, Elks and Rotary clubs are experiencing levels of attrition, not
seen in years. Yet the biggest single obstacle to increasing the ranks of
members in these organizations, are the members themselves! This past year
Rotary International discovered that in the US, more than 90% of members have
not asked or sponsored a new member to join their Rotary club during the past
ten years. This alarming statistic is consistent with most service organization
clubs. Many club members I’ve interviewed have told me they presume new members won’t be interested
in joining their clubs because of economic issues. This is a terrible strategy....." Read more...
This article is full of positive steps each Club (and here read 'member') can take to increase the profile of Rotary through a simple, confident invitation.
As Alan states: "most organizational experts agree that fellowship, networking and doing good
things for others are among the best ways to overcome tensions caused by a
problematic economy"
Let's ACT in 2012! Have a safe and enjoyable New Year - it is going to be a great one.
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