"There is only one way to reverse this trend (of declining membership) and that is for each one
of us to put more effort into the recruitment of new members. The best
way to do this is still to ask, and ask and ask again, community members
in face to face conversations to join Rotary.
But
communication in the 21st Century has tools to get the message out
about Rotary which have never before existed. As Rotarians if we really
care about the continuation of this organization and what it stands for,
we simply can’t afford to ignore the new communication tools, provided
by social media; not at the International level, not at the district
level, not at the club level and especially not at the personal level.
Yes at the personal level. Let me try to explain why this is really the most important level (continued)...."
This is a portion of an excellent article from a Canadian Rotarian - go here to read the whole article and also to view supportive comments
No comments:
Post a Comment