Let's get serious aboout Public Relations

Most of the news and information you see on the TV news or in the daily newspaper is generated by people just like you. They send information to the media, usually via news releases and personal contact. The best media outlets won't run your news releases verbatim, but they will use the information from them, supplemented with a call to you or a spokesperson.

Here are 10 tips for getting your organization noticed by your local media.  Read more .....

1. Get to know the media that are most likely to cover you.
2. Learn the names of the reporters who cover the beats most significant to you.
3. Get to know reporters personally.
4. Send complimentary copies of your publications to reporters.
5. Keep up with the personnel changes at your favourite media outlets.
6. Always give the media information that is newsworthy.
7. Develop a "virtual" media kit that resides on your organisation's website.
8. Take advantage of breaking news stories to promote your organization.
9. Make yourself available to the media at any time.
10. Always thank a reporter for his or her coverage.