Thursday, May 3, 2012

The profile of our Polio campaign is worldwide

Great example of use of RI materials (PSA and info graphic)
and different approach to the media:
The polio eradication campaign is featured on the Ogilvy PR Social Marketing exCHANGE blog. They wrote about the success in India and how the communication campaign has played a vital role. They also used our polio info graphic and our India “This Close” video. The post was tweeted to their over 20,000 followers.

Ogilvy is a worldwide PR agency that continually ranks in the top tier of large agencies. Their Social Marketing exCHANGE is a collaborative group blog on social marketing and behavior change communications to address public health and social issues.

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