Why is it important to PR your business? Put simply - if you don't, you
can lose out hugely. Think of the companies you recognise most - those
who stand out from the crowd - apart from their brand and marketing, what else do they do that keeps you interested in them?
They tell their story all the time.
A new product, successes, staff stories... pretty much anything that will attract attention. Plus, they are creative. Depending
on their industry or business style, successfully PR'd businesses come
up with witty, fun, attractive and engaging ways to tell their story.
Do you know what your story is?
And the comment reads:
Stories are a very important method of marketing your business, you can
use them in a variety of media, they are also very important in word of
mouth marketing and networking, an area some people forget when thinking
about their marketing strategy. Thanks for reminding us about the
simple things which can set someone's business apart.
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