How
well are you promoting your event? Let’s
look at one example:
Cambridge
Rotary in support of Alzheimer's New Zealand present the 24 Hour Cycle
Challenge hosted at the Avantidrome in Cambridge,
NZ. Web: www.24hourchallenge.co.nz
·
There is a relevant event logon clearly
showing Rotary’s involvement and using the correct Rotary branding - a good idea to invest in relevant graphics for events that have longevity
·
The event site home page clearly states
the club’s involvement
·
The event logo is on every page of the
event website so Rotary’s involvement is always top and center
·
There is a link on the home page to
more information about the club (their website)
·
The club website is up to date, well
laid out, informative and has a means for the club to be contacted (although
maybe a direct phone contact would improve this?)
They have
promoted via their district and club website with information to all district clubs
and inclusion onto a spread of social media plus all sorts of local media and
beneficiary and sponsor networks … in other words letting as many people know through
as many sources as is possible and repeating the message in the lead up as many
times as they can.
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