Campaign objectives excite action!

The objectives for the upcoming campaign are outlined below.  This is for the New Zealand public through TV, radio, billboards, magazines and social media.

Get the message out to the public to get involved with Rotary
Target a slightly older, higher socio audience, males/females 35-64
Use media that gives us the opportunity to use more than one creative on rotation
Integrate different channels to reach our target in the most cost effective way
Ensure Rotary has a social presence
Get as many bangs for our buck as possible!

Great graphic

Social media facts made simple

Click on this image to see the full infographic

Target audience - what are we aiming with?

Learn about data visualization tools.

Tools alone are not sufficient - have a plan

 

So true!

Rotary public image coordinators

RPICs assembled in Chicago earlier this year for training

Rotary public image coordinators (RPICs) provide guidance and resources on effective public relations to enhance Rotary's public image. The 49 RPICs work in partnership with their zone's RI director, regional Rotary Foundation coordinator, Rotary coordinator, and district governors.
RPICs have professional expertise in public relations, journalism, or communications. They support the RI Strategic Plan by conveying the methods of effective public relations to district leaders.
RPICs

• Increase recognition of Rotary's humanitarian efforts among Rotarians and the general public
• Communicate Rotary's success stories to the media, local government officials, civic leaders, and communities
• Provide counsel on public relations grants
• Assist and offer training at governors-elect training seminars and zone and district seminars
• Foster a regionally appropriate approach to Rotary's public image efforts

Contact an RPIC (PDF).

Websites, Social Media and Rotary Clubs

John Borst, Director Communications, District 5550 writes:

District 5550 has 48 clubs; 14 still do not have a website. Without a website, those clubs have no way of sharing the local Rotary story among their friends, relatives, other Rotarians or the rest of the World. Similarly, many of those who do have a Club website but have not kept them current are in the same situation.
At the same time, Rotary in District 5550 has a membership crisis on its hands. Over the past five years we have had a net loss of over 100 members. Obviously this can’t go on forever or Rotary in Central Canada will cease to exist.
There is only one way to reverse this trend and that is for each one of us to put more effort into the recruitment of new members. The best way to do this is still to ask, and ask and ask again, community members in face to face conversations to join Rotary.

Read more ...
Rotary on the Move Newsletter

Social media is quite simple - really!

Click to see the graphic

Connecting - try it!

Here's a great new way for us all to connect with fellow Rotarians Rotaractors and friends on twitter- just use the #rotarytalk with your tweets - in just a week or so already got 64 participants - come and try it today - just search for #rotarytalk - ask a question, make a comment, reply, tell us your news - here's the list https://twitter.com/#!/rotarygrantham/hashtag-rotarytalk-users

Pin it for profile

You've probably heard the buzz around Pinterest by now. You may already be using it to 'pin' your favorite images from around the Internet to share them with your friends. But did you know that you can use it to market your business (ed. read "Rotary")? Like other social media channels such as Twitter and Facebook, Pinterest is all about networking, sharing new things, and linking to content, which makes it ideal for driving new customers to your product or service (ed. read "Rotary"). Here are three ways to use Pinterest to promote your company's content and website. 

Read more ...

Top social media trends in 2012

More PowerPoint presentations from michelle parker

The fight is on to completely eliminate polio from the planet

Rotary is continuing the fight against polio and the media need to spread the word.

Rotarians - tell your other Rotarian friends and tell your community.

We are 'this close' to stamping out polio and need a concerted effort to finish the job!

View more here

The world needs to know!

Creating a Club Facebook page

Here is a step by step easy to follow process for creating a Club Facebook page

Click on the image to view the presentation

"You do not learn until you try"!

The internet - a 'warm, friendly environment'

“I had (and still have) a dream that the Web could be less of a television channel and more of an interactive sea of shared knowledge. I imagine it immersing us as a warm, friendly environment made of the things we and our friends have seen, heard, believe, or have figured out. I would like it to bring our friends and colleagues closer, in that by working on this knowledge together we can come to better understandings.” —Sir Tim Berners Lee, 1995 (Inventor of the World Wide Web)