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STATEMENT: The image others have of us is a reflection of the image we have of ourselves.
Each Rotarian is a "marketing agent" for our organisation. Do our newer members have the knowledge to be able to effectively market who we are and what we do?
In the attached "Rotary on the Move" newsletter Barry Matheson (Rotary International Director - 2010-2012) states:
".... we are losing far too many members even where we are having a net gain in membership. So what is the challenge? After all we do gain a large numbers of members every year. To be specific we gained 1,100,000 members between June 30th 2003 and June 30th 2012. This is an average of 157,143 a year for seven years. So our product cannot on the face of it be all that bad.
Our Challenge lies with the connect or disconnect if you will between, on the one hand the image we portray, the brand we sell, the promise we offer our members and on the other hand what our clubs actually offer. The challenge in my mind is that we are not living up to what we say we are in many clubs. "
Our Challenge lies with the connect or disconnect if you will between, on the one hand the image we portray, the brand we sell, the promise we offer our members and on the other hand what our clubs actually offer. The challenge in my mind is that we are not living up to what we say we are in many clubs. "
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