A stronger brand is what we need

Westpac Stadium in Wellington, New Zealand

Jenny and I have just returned from our local sports stadium where the All Blacks were victors over Argentina in a game of rugby.  There was an expectation  from the Kiwi fans that the All Blacks would play better.  It is what they have come to see,  But is was a tough fought victory.

The brand of the All Blacks is very well known and conveys the history, the pride and the performance of the world champion rugby team.

The strengthening of the Rotary brand is aiming to make a very clear statement too.  A message of what we do - serving others!  And everyone will recognise it as the organisation of service to humanity.  Question - what do the public expect of us?