Showing posts with label rugby. Show all posts
Showing posts with label rugby. Show all posts

Saturday, September 8, 2012

A stronger brand is what we need


Westpac Stadium in Wellington, New Zealand
Jenny and I have just returned from our local sports stadium where the All Blacks were victors over Argentina in a game of rugby.  There was an expectation  from the Kiwi fans that the All Blacks would play better.  It is what they have come to see,  But is was a tough fought victory.
The brand of the All Blacks is very well known and conveys the history, the pride and the performance of the world champion rugby team.

The strengthening of the Rotary brand is aiming to make a very clear statement too.  A message of what we do - serving others!  And everyone will recognise it as the organisation of service to humanity.  Question - what do the public expect of us?

Thursday, August 30, 2012

Red Nose Day - fun for a cause

New Zealand's national game of Rugby had the All Blacks supporting this cause - a huge profile
Red Nose Day is a national fundraising campaign that celebrates our communities, embraces the light-hearted Kiwi culture, and supports children across New Zealand. A simple idea created over two decades ago, the campaign encourages everyone to let go, laugh, and be silly…all for a serious cause. Whether it is through making the minimum donation toward Red Nose Day products or your own fundraising activities, we invite you to get involved and show your support.
With help from our partners, our ambition is to create a sea of red across the country in support of our children – and have heaps of fun doing it!

Some history Rotarians should be proud of:
Madison Maka proudly wearing her red nose gives her
donation  to Bob Donovan of the Botany East Tamaki Rotary Club
watched on by Botany Town Centre Paper Plus
owners Anne and Andrew Gorton
.
Cure Kids (then The Child Health Research Foundation) was established by Rotary District D9920 in 1971 with a $250,000 donation to commemorate the 50th Anniversary of Rotary in New Zealand. In 1975 the Foundation’s support base was extended to Rotary throughout New Zealand and they have been at our side ever since.
In 1996 Rotarians donated a further, significant, $870,000 to Cure Kids, and many clubs and Rotarians enter teams in our events and regularly support Cure Kids fundraising. A number of Cure Kids Board are Rotarians and 3 Rotarians participate in the Constitutional and Management aspects of Cure Kids.