Getting information out to the media is not an easy thing to do but its something Rotary needs to get better at. So here is information about a service that can assist you: www.newsmaker.com.au.
You will need to open an account with them (no charge for this) and then you can start generating your own Press Releases. They offer a Press Release Wizard that makes it easy to format a good professional looking email Releases.
Use the Wizard to set up your message - once you are happy with your message you move on to selecting the Media to which you wish to send the message. The message I sent out about Polio should reach according to NewsMakers approximately 9000 journalists - it cost $176.00. Payment is via Paypal on your credit card. Local / state media could cost as little as $22.00 + GST to send out a Press Release. The service enables you to set up a range of mailing lists - so you can then link your message to the appropriate list.
Have a look at this service as it could open doors for Rotary to effectively stream more information out to the media. It is also a good way for you to promote yourselves to the media so they know who to contact to find out about Rotary, this is important as we tend to be a hard organisation to contact. Press Releases are one more step in making Rotary a more open organisation and getting the recognition we deserve. NewsMakers make it easy for non-proffessionals to get effective messages out to a wider public.
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