 |
| Twitter is a new variety of the PR Cherry |
Any reputable business does not need to ‘sell’ their product or service. I’ll say that again.
Any reputable business does NOT need to sell their product or service.
What they need to do is educate the public on their product or service
and why it will improve their life. Educating is not selling. Selling
assumes that you can manipulate people to buy whatever you’re selling.
Selling is a function of greed and greed is unethical.
The Social
Media environment exposes selling and rejects it, but it loves
educating. Social Media is a learning environment and the PR
professional that doesn’t understand that will not understand Twitter.
This opens the door for those who can reject the old ideas of PR and
accept a new strategy of service/product management.
[I acknowldge the in depth comments from Paul Kiser is his blog - Ed]
No comments:
Post a Comment