Our responsibility to tell the Rotary story

Beneficiaries of Rotary’s community service projects are well aware of the good work Rotary does, but the general public often is not.

“It’s the responsibility of each and every Rotarian to tell the story of Rotary service to our
communities,” says Pauline Leung, general coordinator of Rotary public image coordinators, a member of the Rotary Club of Taipei Pei-An, Taiwan.

“When we talk of promoting Rotary, we have to do it through effective channels. The most credible way is to have the media tell our stories.”

Mentioning Rotary to business colleagues, friends, and others is an important way individual Rotarians can spread the word about what we do, one person at a time. Person-to-person dialogue about Rotary makes a difference.

People are much more likely to know about Rotary and perceive it positively if they personally know a Rotarian.

All Rotary clubs should look at their current practices for promoting Rotary and implement a plan that makes sense for them.
From Rotary Leader - January 2012