The R.I. Board adopted a social business strategy statement as follows:
"Rotary will increasingly use digital, social strategies to engage Rotarians, the "family of Rotary," and the general public. The tools we choose to implement will be worthy of Rotarians’ trust. These tools will make it easier for Rotarians to build and deepen relationships with one another and to discuss and collaborate on Rotary-related business. We will encourage the use of social technologies consistent with these goals and development of new technologies where gaps exist. "
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