Does anyone understand PR?

Public Relations is a now a 24/7/365 field where an organization has to understand all age groups, all media resources, and look in the mirror constantly to see what the public sees from their point of view.  What works today may not work tomorrow.   What worked yesterday might be novel enough to work again.  Branding is important, but like a woman’s make up, too much and you look like a whore.  An organization’s public image is the sum of its individuals as much as it is advertising.  Everyday Public Relations gets more chaotic and less forgiving.

“Does anybody really understand Public Relations?” is the wrong question.  The question is who can afford not to?

This is an extract from Paul Kiser's blog - read more here ...