A refreshed logo for Rotary

To strengthen Rotary

• To clarify what Rotary stands for
• To elevate awareness and understanding
• To motivate, engage and inspire current Rotarians, donors and strategic partners

Fact - 4/10 have never heard about Rotary

Fact - 4/10 know about Rotary in name only

Fact - 2/10 are somewhat familiar with what Rotary does

The Essence

Rotary unites leaders (catalyst)

Rotarians exchange ideas (harnessing the expertise of members)

Rotarians takes action (in the community)

 

Rotarians, if active and inspired to act, will attract new members