Tuesday, August 13, 2013

Rotary - a Social Media leader

How important is social media to your online communities?

Social media has become increasingly important for Rotarians and the organization because it allows us to interact and learn from one another, which people do on our 40,000 member LinkedIn group. I’ve learned a lot from Rotarians about what’s important to them in their communities, and several Rotarians have told me that LinkedIn has helped them feel the global reach of an organization that is so much more than their local Rotary club.

Social media also has been a great way for Rotarians to be made aware of the work of other Rotarians around the world. For example, I recently did a Facebook post to let people know about flooding in India and how they could help, and I recognized the work of one of the Rotarians in that effort, Dr. Nischal Pandey. He then went onto Facebook and responded to comments people had. It’s good for people to see that they can interact with the people we’re writing about.

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(An extract from Rotary Voices)
By Antoinette Tuscano, Rotary editorial staff