Heard of the word hashtag? Know what that is?
Do we all REALLY know the essence of the hashtag?Most of us add a few keywords to our tweets, Google Plus and Facebook posts (though, you are better off not on the latter) with the # symbol in front.
The hashtag has established itself as a way to bring more exposure to your message and thus, looking at the big picture, generate more traffic and conversions in the long run.
So to sum it up – you should use hashtags as a way to amplify your message.