Saturday, December 14, 2013

New logo is widely adopted

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Established in 1905, Rotary is a “global network of volunteer leaders dedicated to tackling the world’s most pressing humanitarian challenges” across six areas: promoting peace, preventing diseases, providing access to clean water and sanitation, enhancing maternal and child health, improving basic education and literacy, and helping communities develop. Their most well-known cause is their ongoing dedication to end polio. Over 1.2 million members worldwide convene at local Rotary clubs which are supported by Rotary International and the non-profit, fundraising Rotary Foundation. The name comes from “the group’s early practice of rotating meetings among the offices of each member.” Working on strategy and brand expression since 2011 with Siegel+Gale, Rotary recently introduced its revitalized identity and simplified messaging.
“Rotary has an identity that’s recognized around the world,” said Justin Peters, global executive creative director of Siegel+Gale. “The team didn’t set out to reinvent the wheel (logo). On the contrary, the goal was to celebrate the wheel’s heritage and build upon an identity that has unified and inspired Rotarians for over a century. The new identity enables the organization to move forward with a stronger, more consistent visual expression. While the design system better aligns Rotary communications, it also provides enough flexibility that each club can have its own creative voice within the framework.”