Thanks to all those who have responded to the Branding Survey - 285 thus far from New Zealand and Australia. I admit, as many have highlighted, this survey is far from perfect in many respects. The aim however has been to take the questions contributed by Segal and Gale ( the organisation being used by Rotary International for the Branding project) and to gather opinion and comment. The results will nevertheless provide some interesting analysis. From the results thus far for Question 18 you can see that the most important message to communicate to external audiences is that Rotary is 'contributing to the local community'.
In relation to this I received the following comment which I will share with you:
"Funnily enough when I joined 38 years ago at
the age of 28 I joined because my boss and his boss were keen members and at
that stage I had no idea what Rotary did in the world. So I guess my main
reason for joining was NOT to make the world a better place (as I now tell
everyone on my visits is the reason we join) but to enhance my career and “meet
the right people in society” (in Wellington of course, Howard!) and in 38
years that has changed almost 100%. Certainly my own objectives NOW are to make
the world a better place because I can afford the time and money to do
so. But then I was early in a career and that networking etc was the
prime incentive. Quite interesting when I analyse.
"I suspect the few younger people that join
us now do so for the reasons I did all those years ago. And when they get
on board and find that 2/3 of us are retired they lose interest. That’s
why we a need critical mass (at least 3) young people in each club that gets
young people in to give them the sense that they can work together to improve
the things they joined Rotary for."
If you have not taken the survey - please feel free to add your own views:
http://www.zoomerang.com/Survey/WEB22E2HUGH5XH
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