A District PR Chair reported the following:
"We get most bang with a
national campaign and really online growth will be critical.
HOWEVER we should also be
constantly encouraging clubs to be pushing their activities through their local
media by news stories and using the internet to spread the word through
whatever tools they have eg website; Linkedin; Facebook; Twitter. When I
say using local media I mean news stories such as this one http://digital.thestar.co.nz/olive/ode/str_daily/
I worked with the club; gave
them contacts and photo ideas – and the story makes front page in a paper
that goes to every house in the city. You can’t buy that kind of
publicity."
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