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Inspired by London Olympic year, we set out to share the magic of our event with Rotary Clubs around the world.
A vigorous 10 month Facebook campaign using videos, pictures and regular updates, enabled us to get LIKES and support from Rotary clubs across all 6 continents . Using Facebook pages and latterly groups we kept everyone fully engaged and up to date, despite timezone and language barriers.
On Sat 25th Feb 2012 at 12 noon G.M.T, more than 5000 people including Paralympic and Olympic stars lined up in simultaneous events organised by more than 100 Rotary clubs in 23 countries.