Why plan? Why meet? Why bother?
It is always good to ask basic questions to challenge 'what we always do'.
A strategic direction is important. Efforts in the public image space are often expensive and usually require a period of time to gain full strength and momentum. A long term plan gives direction, consistency and increases the impact of our efforts. It also receives the input and buy in from the District leaders.
We have regular monthly teleconferences to report on successes and also to discuss progress on various fronts in our effort to market Rotary in our community. Each Club of course is encouraged to think of the impact their projects are having on their image in the community. But the role of the national communications committee is more on supporting Clubs and providing a focus on national campaigns. Meeting allows this group to discuss and share ideas and to have outside people come in to make presentations. This Sunday we have a Social Media consultant come and share her ideas as we plan for our next PI Grant application.
Finally why bother?
|We meet at Wellington Airport - currently with its|
own special image campaign going on!
Simply put, if we fail to plan we plan to fail. Or put another way, a vision matched with action can change the world.