|The enjoyment of fans|
You could not buy this type of advertising as the public all waited, squealed and applauded as their stars walked the red carpet.
Question - why were people attracted to this event - was it just the story? It is a 'good read'.
|A good read|
As we market Rotary I believe we need to focus on what Rotary does to motivate individuals to serve others ('the buzz') and not just promote our achievements and who we are ('the good read')
Click on the images to see more.....