Sunday, November 11, 2012

Radio message being heard across New Zealand



The radio advertising is being heard and is working. Alan Davies reports that calls to the 0800 and visits to the Rotary website have increased.

The latest radio survey also highlights that NewstalkZB’s 4-7pm Larry Williams zone is rated number one against all stations nationwide with a weekly audience of 146,200 listeners aged 20 years plus.

Spots have been scheduled for weeks commencing 12, 19 and 26 November and to increase our response levels we are planning to shift some of the spots into the highly rated breakfast zone.

In addition an on-air interview with Larry Williams focusing on ‘Rotary in your community’ with a Rotarian is being arranged.

To refresh your memories these spots are being broadcast across Wellington, Christchurch, Waikato, Dunedin, BOP, Taranaki, Hawkes Bay, Southland, Northland, Manawatu, Nelson, Rotorua and Auckland, – the same areas that the survey was conducted in.

And attached are the radio commercials and scripts. These are also on your recently distributed PR disk.