Friday, January 4, 2013

A Cause - let's capture our audience's attention

In my daily flood of emails this one caught my eye.  It is from the 'Forbes' website and Mike Maddock (an 'ideas monkey') speaks of resolutions of successful people.

Of the 10 listed, this one stood out:

#5 Resolve to support a cause
If you’re reading this, chances are you are one of the rare people who know how to start things. Fortunately, there are people like you who have already started causes that make the world better—they feed the hungry; they save the rain forest; they fight cancer; they do good things. There is virtually a cause for everyone, and contributing will make your year happier. Promise.

As Rotarians we have a real cause - but are we making this known?  Our public image needs to clearly communicate we have a purpose, a cause, that motivates our actions.