Our brand is not the Rotary wheel or our motto: Our brand is who we are, what Rotary does, and why it matters. Guided by a committee of senior leaders, this initiative supports Rotary’s goals by building on Rotary’s strengths: service, personal connections, leadership, and community and global impact.
Rotary’s website provides important news and information, and it is where many newcomers
first encounter Rotary. To make this crucial communication channel more effective, www.rotary.org is being redesigned. The new website will provide a balanced view of Rotary, furnish the different kinds of information the public and members need, and serve those with local and global interests.
Rotary public image coordinators offer support and guidance to help districts with public relations and communications efforts. Funding for Public Image Grants increased in 2010, and multiyear PI grant applications rose by 21 percent between 2011 and 2012. The PI grants program has proved to have a tremendous return on investment: For every dollar awarded, Rotary receives over $3 in value from contributions and in-kind donations.
Rotary Magazines, including the Rotary Down Under magazine, enables RI to distribute its message throughout the world. The magazines include the President's Message, material from Rotary Insider, and special features promoting the RI theme, Rotary and Rotary Foundation programs, and the international convention. Though the publications help promote RI’s mission, each magazine retains its individual identity, national flavor, and editorial freedom.
ReplyDeleteRotary Down Under very much has the goal of promoting the Rotary brand as described above. The stories of successful projects and events told through articles and pictures contribute significantly to promoting the Rotary brand, with direct benefits back to the clubs and projects that, taking pride in their accomplishment, have provided this to media for publishing. The wider the distribution of such articles the better.
When clubs and projects send articles to media it is as simple as adding the email berylrobinson@rotarydownunder.co.nz to the email’s CC. line to get these to Rotary Down Under for inclusion in the Rotary success stories blog at www.rotarystories-nzandpacific.blogspot.com and for consideration for the magazine. Likewise, contributions sent to Rotary Down Under are always replied to with a list of suggestions for wider leveraging of the publicity opportunity these represent.
Excellent Beryl/Colin
ReplyDeleteI will promote the use of RDU whenever I can.
Rotary public image coordinators offer support and guidance to help districts with public relations and communications efforts.
ReplyDeletePublic Relations