Thursday, February 28, 2013

Aware but not aware is the challenge

From an article by PDG Ross Skinner (D9970) in the recent On the Move newsletter compiled by Noel Trevaskis.

Do your friends and co-workers know that you're a Rotarian?
Do you tell acquaintances about your club's good works in the community or internationally?
Did you know that talking about your involvement in Rotary could significantly enhance the organization's image and boost public awareness?
It’s up to every Rotarian to tell the world what Rotary is and does.
According to a public image survey commissioned by Rotary International in 2010, people are much more likely to know about Rotary and perceive it positively as a charitable organization if they personally know a Rotarian.
The finding is just one of many that could shape how clubs and districts promote Rotary in their communities.


Read more here ...