Monday, February 25, 2013

It's all about people

Public Image is all about raising the profile of Rotary and getting its message of “Service Above Self”  in front of the public.  Few things achieve this goal as effectively as fundraising events that are carried out by Rotary clubs all over the world.

In many ways the Maketu Kaimoana Festival run by the Rotary Club of Maketu, New Zealand is no different than every other club fundraising event.  But this year’s record breaking festival held on February 16th demonstrated some creative public imaging efforts.

What made this year’s festival a record breaking one?  “Well the beautiful weather didn’t hurt”, says David Campbell, the publicity coordinator for the festival.  “But we’ve also discovered some ways to increase the effectiveness of our very limited publicity budget.”


Want to see more of the 2013 Maketu Kaimoana Festival?  Go to