Monday, January 18, 2016

Cambridge Rotary illustrates good publicity for their 24 Hr Cycle Challange

How well are you promoting your event?  Let’s look at one example:

Cambridge Rotary in support of Alzheimer's New Zealand present the 24 Hour Cycle Challenge hosted at the Avantidrome in Cambridge, NZ.   Web:

·         There is a relevant event logon clearly showing Rotary’s involvement and using the correct Rotary branding - a good idea to invest in relevant graphics for events that have longevity
·         The event site home page clearly states the club’s involvement
·         The event logo is on every page of the event website so Rotary’s involvement is always top and center
·         There is a link on the home page to more information about the club (their website)
·         The club website is up to date, well laid out, informative and has a means for the club to be contacted (although maybe a direct phone contact would improve this?)

They have promoted via their district and club website with information to all district clubs and inclusion onto a spread of social media plus all sorts of local media and beneficiary and sponsor networks … in other words letting as many people know through as many sources as is possible and repeating the message in the lead up as many times as they can.

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