Thursday, April 26, 2012

Rotary PR - on the Move!

DG Ian Simpson (left), Geoff Crouch of Ron Crouch Transport &
District 9700 PR Chair PDG John Egan with  the ‘Rotary Truck’
leaving Wagga on it’s first journey.
Next time your are driving between Melbourne – Sydney – Brisbane or stuck for hours in a peak hour traffic jam look for the Rotary PR Truck.
District 9700 Public Relations Chair PDG John Egan and DG Ian Simpson came up with the idea after exploring (and rejecting because of cost) the use of Roadside Billboards to advertise Rotary.
The END POLIO NOW advertisement decorates the sides of a Wagga based, long-haul truck that will travel around south-eastern Australia for the next 6 to 8 years.
One of the Ron Crouch Transport fleet, the side curtains promote Rotary’s role in the eradication of Polio in our world.
The 15m long sign enables the reader to take action and find out more about Rotary and passes the 'readability at 100km per hour' test.
District 9700 thanks Ron Crouch Transport and recognises Dick Garner, RI Regional Public Image Coordinator and the Governors of Districts 9680, 9690, 9710, 9790, 9800, 9810 for partnering us in this Public Relations initiative.

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