Campaign objectives excite action!

The objectives for the upcoming campaign are outlined below.  This is for the New Zealand public through TV, radio, billboards, magazines and social media.

Get the message out to the public to get involved with Rotary
Target a slightly older, higher socio audience, males/females 35-64
Use media that gives us the opportunity to use more than one creative on rotation
Integrate different channels to reach our target in the most cost effective way
Ensure Rotary has a social presence
Get as many bangs for our buck as possible!

Up with the play

[Infographic] How Senior Citizens Interact on Social Media infographic

So, why TV?

Rotarians in New Zealand are supporting the current Television campaign which is being broadcast across our nation.  To support this there is evidence that New Zealand has an excellent cost advantage to other countries around the world.  Read more here ...

When you compare New Zealand’s cost per thousand (cost to reach a 000 audience in Peak) to other developed markets in the Asia Pacific the numbers are astounding; We are 70% cheaper than Hong Kong, we’re 60% cheaper than Australia and we’re more than 40% cheaper than Singapore. (source: Starcom MediaVest APAC 2010).  Read more ..

Why not join me?

PR Grants - Making a Comprehensive PR Plan
       

Guest presenter: RPIC, PDG (2010-11) Howard Tong from New Zealand will speak about how the districts in New Zealand develop their PR plans, and the role PR Grants play in making them a success.
                                                                               

Register for a session now by clicking a date below:

Tue, Sep 4, 2012 7:00 PM - 8:00 PM CDT
https://www1.gotomeeting.com/register/659931560
                                                                                           
Mon, Sep 10, 2012 8:00 AM - 9:00 AM CDT
https://www1.gotomeeting.com/register/595413929

Once registered you will receive an email confirming your registration with information you need to join the Webinar.

Social media is quite simple - really!

Click to see the graphic

Right Royal profile

Further to the previous Blog, the incoming President of a local Wellington Club (Porirua Sundown) had written to the Queen congratulating her on her Silver Jubilee and to also note the fact that the local Rotary Club was also celebrating it's 50th year.

The response from Buckingham Palace - read here ...

Our profile activity is only limited by our imagination!!

An idea becomes a real image booster!

Click to read the article

A little initiative, a 50th milestone, a few contacts in the right places, some support from local businesses and you end up with an excellent way to promote the image of Rotary in your community.

Click to see the article

President Kylie writes:

Well, it’s certainly been a full on year. Having a baby at the start of my presidency was somewhat challenging but I got through it with help from my fellow Rotarians. It has been a pleasure to lead such a dynamic team of individuals who donate so much of their time to helping others. I joined Rotary when I was 24 years old and was really impressed with Porirua Sundown and the projects it took on, and the members who are just wonderful and diverse. Our Rotary club has done amazing things for people and organisations in the community. In the last 12 months I’d have to say my personal favourite moment would be gifting Rotary dictionaries to Porirua school kids in April. I would like to pass on my thanks and gratitude for the support of my husband, friends and fellow Rotarians for a great presidential year.

Our message must say what we do!

Audiences want what Rotary offers. We just need to help them understand.

        Siegel+Gale’s research with donors showed 19 shared global motivators. Thing like “transparency” and “attracting people of the highest ethical standards.” Things like “helping me feel like part of something meaningful” and a “long track record of success.” Things we’re good at and some things we could do better.

        Understanding however is a hurdle.

        With every organization there is a gap between what internal audiences know and what external audiences know. Research shows that Rotary’s gap is two to three times larger than average. Obviously, this is not a good position and underscores the importance of clarity and focus as critical components of our future success.

 

Let's get serious aboout Public Relations

Most of the news and information you see on the TV news or in the daily newspaper is generated by people just like you. They send information to the media, usually via news releases and personal contact. The best media outlets won't run your news releases verbatim, but they will use the information from them, supplemented with a call to you or a spokesperson.

Here are 10 tips for getting your organization noticed by your local media.  Read more .....

1. Get to know the media that are most likely to cover you.
2. Learn the names of the reporters who cover the beats most significant to you.
3. Get to know reporters personally.
4. Send complimentary copies of your publications to reporters.
5. Keep up with the personnel changes at your favourite media outlets.
6. Always give the media information that is newsworthy.
7. Develop a "virtual" media kit that resides on your organisation's website.
8. Take advantage of breaking news stories to promote your organization.
9. Make yourself available to the media at any time.
10. Always thank a reporter for his or her coverage.

The fight is on to completely eliminate polio from the planet

Rotary is continuing the fight against polio and the media need to spread the word.

Rotarians - tell your other Rotarian friends and tell your community.

We are 'this close' to stamping out polio and need a concerted effort to finish the job!

View more here

The world needs to know!

Have these in your pocket!

How can Rotary stay relevant to younger members? Hear answers from Rotarians to this question and others in Rotary Minute, a series of short videos, now available on iTunes through a free podcast subscription.

How many times has a colleague, friend, or new contact asked you what Rotary is? If you have an iPhone or iPad, you can now respond by showing a one-minute video that explains Rotary in the words of everyday Rotarians.  

Rotary Minute is a series of videos featuring Rotary club members from around the world discussing a variety of topics, such as “How have you benefited from being a Rotarian?” In addition to being available on Vimeo, Rotary Minute is now offered through a free podcast subscription on iTunes.