As the Rotary Public Image Coordinators for New Zealand, the South Pacific Islands and Australia, we are keen to communicate regularly using this Blog. It will contain the latest Public Image news. We need to enhance our Public Image. It is our task to facilitate this and one method is using the Blog. We will be updating it on a regular basis. Do check it out and add the link to your Club web site and Bulletin. [PDG Leanne Jaggs (Zone 7b) & Wendy Gabroit (Zone 8)]
Showing posts with label ethical. Show all posts
Showing posts with label ethical. Show all posts
Saturday, June 23, 2012
Saturday, June 9, 2012
Our message must say what we do!
Audiences
want what Rotary offers. We just need to help them understand.
Siegel+Gale’s research with donors
showed 19 shared global motivators. Thing like “transparency” and “attracting
people of the highest ethical standards.” Things like “helping me feel like
part of something meaningful” and a “long track record of success.” Things
we’re good at and some things we could do better.
Understanding however is a hurdle.
With every organization there is a gap
between what internal audiences know and what external audiences know. Research
shows that Rotary’s gap is two to three times larger than average. Obviously,
this is not a good position and underscores the importance of clarity and focus
as critical components of our future success.
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