Rotary public image coordinators

RPICs assembled in Chicago earlier this year for training

Rotary public image coordinators (RPICs) provide guidance and resources on effective public relations to enhance Rotary's public image. The 49 RPICs work in partnership with their zone's RI director, regional Rotary Foundation coordinator, Rotary coordinator, and district governors.
RPICs have professional expertise in public relations, journalism, or communications. They support the RI Strategic Plan by conveying the methods of effective public relations to district leaders.
RPICs

• Increase recognition of Rotary's humanitarian efforts among Rotarians and the general public
• Communicate Rotary's success stories to the media, local government officials, civic leaders, and communities
• Provide counsel on public relations grants
• Assist and offer training at governors-elect training seminars and zone and district seminars
• Foster a regionally appropriate approach to Rotary's public image efforts

Contact an RPIC (PDF).

Logo or faces?

I read this today:

"So the next time you are trying to decide what image you want to present, stop to consider who you are marketing to. Logos are great, if you are only promoting your company and brand. If you are your company and brand, including your own photo is just as important as a logo as far as impact and impression for the public perception. A good way to tie it all together is to have an “About” page on your website that includes not only information about what you offer and who you are, but images of you, your company and anything else that your business followers might benefit from knowing."

The results of our measurement with last year's Face Book advertising campaign was very interesting and certainly supports this claim.

Of the two images below - which received more clicks?

This and other information will be presented in the PR Grant webinar 4 and 10 September.  See previous posting to join others.

The Power of a Profile

Otaki Rotarians are active and visible in their community

Otaki President Carol Ward reports:

"Howard Tong, Past District Governor, joined us for the evening & spoke about his time with Rotary (“just a member” for 15 years, becoming more involved by then going to conferences, being club President, accepting positions at District level, then District Governor etc.) and went on to talk about the “Power of P”. There were too many to list here & you will have heard them yourselves, but some were:

• Power in working together
• Profile of Rotary
• Raising Perception
• Privileged to be part of Rotary
• Proud (of Otaki’s Vision, Plan & Putting in place)
• Peace Scholars
• Polio eradication – just a little to go

And an important message for all of us – it is up to us to ensure we increase our membership & ensure the future of Rotary in Otaki. Do people in Otaki really know what we do? Do not assume we know if someone wants to be a member, ASK people if they are interested in joining us and take it from there."

Right Royal profile

Further to the previous Blog, the incoming President of a local Wellington Club (Porirua Sundown) had written to the Queen congratulating her on her Silver Jubilee and to also note the fact that the local Rotary Club was also celebrating it's 50th year.

The response from Buckingham Palace - read here ...

Our profile activity is only limited by our imagination!!

Rotary receives Royal attention

Pin it for profile

You've probably heard the buzz around Pinterest by now. You may already be using it to 'pin' your favorite images from around the Internet to share them with your friends. But did you know that you can use it to market your business (ed. read "Rotary")? Like other social media channels such as Twitter and Facebook, Pinterest is all about networking, sharing new things, and linking to content, which makes it ideal for driving new customers to your product or service (ed. read "Rotary"). Here are three ways to use Pinterest to promote your company's content and website. 

Read more ...

Adding to our reputation - good PR

Increased profile needs action

Do you want your Rotary Clubs to increase their profile?  Is there a real drive to heighten the awareness of Rotary in your community?  Are Clubs keen to increase their membership?  Is there a desire to get serious about attracting new interest in our organisation?  

A solution.

Encourage your Club to adopt a high profile project - providing a fresh focus, new energy and public presence.

One such project is the GlobalRun4Water project which is going viral!

Be part of a global group of Rotarians raising funds for water projects by involving the community.  The web site contains practical advice as to the how to go about creating an event.

Lets make a big splash for Clean Water!

A basic human right??

Water is a basic human right, yet 900 million people lack access to safe water and over 2.5 billion have no safe sanitation. That’s why water & sanitation is a key focus area in the new Rotary, because where there is water there is peace, health, education, and economic development.  That’s why WASRAG, the Water and Sanitation Rotary Action Group, adopted the slogan “Start with water.”

We encourage every Rotarian to become familiar with the world water issues, both at home and in other parts of the world.  Every Rotary club should get involved in water and sanitation projects; and through multi-district and multi-club partnering we can together achieve so much more.

Money and expertise are keys to success, so are active Rotary clubs involved in raising funds and awareness. That’s why I endorse the RotaryGlobalRun4Water and encourage clubs around the world to embrace this simple but powerful formula.  It is an easy way for clubs to get involved with water in their local community and support meaningful grant projects. With broad participation in such a multi-district fundraiser we can foster partnerships, raise the exposure of Rotary, and most importantly make a significant difference in the cause for clean water.

Ron Denham

Chair, Wasrag

www.startwithwater.org