Tuesday, August 21, 2012

Logo or faces?

"So the next time you are trying to decide what image you want to present, stop to consider who you are marketing to. Logos are great, if you are only promoting your company and brand. If you are your company and brand, including your own photo is just as important as a logo as far as impact and impression for the public perception. A good way to tie it all together is to have an “About” page on your website that includes not only information about what you offer and who you are, but images of you, your company and anything else that your business followers might benefit from knowing."

The results of our measurement with last year's Face Book advertising campaign was very interesting and certainly supports this claim.
Of the two images below - which received more clicks?

This and other information will be presented in the PR Grant webinar 4 and 10 September.  See previous posting to join others.