Campaign objectives excite action!

The objectives for the upcoming campaign are outlined below.  This is for the New Zealand public through TV, radio, billboards, magazines and social media.

Get the message out to the public to get involved with Rotary
Target a slightly older, higher socio audience, males/females 35-64
Use media that gives us the opportunity to use more than one creative on rotation
Integrate different channels to reach our target in the most cost effective way
Ensure Rotary has a social presence
Get as many bangs for our buck as possible!

It's about TIME Rotarians!

Ottawa's Rotary clock

Yes - it's time to re energise our Clubs.

Now is the time to come out and declare our value to the community.

• It's time to share what we do in our community.
• It's time to invite others to share in our activities.
• It's time to consider refreshing our web pages to appeal to those 'looking in'.
• It's time to enhance our public image.
• It's time to be open about our achievements.
• It's time to invite others to join.
• It's time to engage the community in our work.
• It's time to change more lives.

It is time to ACT.

Simply put, Rotary -

Joins Leaders - Exchanges Ideas - Takes Action

A 'timely' reminder for the people of Ottawa
that Rotary serves their community

In Ottawa local Rotarians have a large free standing clock in a busy commercial area with one of their members tasked to ensure it is always telling the right time!! It is known throughout the area as the "Rotary Clock" and generates great PR. This Club is the largest (93 and growing!) of 7 clubs in the city of Ottawa.

Contributed by Merv Letts - Rotary Club of West Ottawa, Ottawa, Canada 

Public Relations Kit for Clubs

The Rotary Zone 7B Public Relations Kit 2011-2012 has been produced successfully for the last three to four years.  As well as a CD it is also online.

This provides professional grade, best practice public image material and is a very useful resource so please make sure it is well used by your club. 

This was also referred to in a recent webinar on PR Grants.

Go to www.PRtoolkit.rotarysouthpacific.org

Rotary public image coordinators

RPICs assembled in Chicago earlier this year for training

Rotary public image coordinators (RPICs) provide guidance and resources on effective public relations to enhance Rotary's public image. The 49 RPICs work in partnership with their zone's RI director, regional Rotary Foundation coordinator, Rotary coordinator, and district governors.
RPICs have professional expertise in public relations, journalism, or communications. They support the RI Strategic Plan by conveying the methods of effective public relations to district leaders.
RPICs

• Increase recognition of Rotary's humanitarian efforts among Rotarians and the general public
• Communicate Rotary's success stories to the media, local government officials, civic leaders, and communities
• Provide counsel on public relations grants
• Assist and offer training at governors-elect training seminars and zone and district seminars
• Foster a regionally appropriate approach to Rotary's public image efforts

Contact an RPIC (PDF).

Why not join me?

PR Grants - Making a Comprehensive PR Plan
       

Guest presenter: RPIC, PDG (2010-11) Howard Tong from New Zealand will speak about how the districts in New Zealand develop their PR plans, and the role PR Grants play in making them a success.
                                                                               

Register for a session now by clicking a date below:

Tue, Sep 4, 2012 7:00 PM - 8:00 PM CDT
https://www1.gotomeeting.com/register/659931560
                                                                                           
Mon, Sep 10, 2012 8:00 AM - 9:00 AM CDT
https://www1.gotomeeting.com/register/595413929

Once registered you will receive an email confirming your registration with information you need to join the Webinar.

PR Grants – Making a Comprehensive PR Plan

Webinar - do join me!!

In the latest edition of Rotary Training Talk

Rotary Public Image Coordinator (RPIC), PDG (2010-11) Howard Tong from New Zealand will speak about how the districts in New Zealand develop their PR plans, and the role PR Grants play in making them a success.

Register for a session now by clicking a date below. Listings are Central Time; check for your local time.

4 September 19:00 - 20:00 
10 September 8:00 - 9:00 

Rotary International has invited me to present at these two webinars in September.  I will be covering how Zone 7b have been able to successfully collaborate and put together an inter District media campaign. 

Key words are:

Collaborate

Communicate

Contribute

Connect

Adding to our reputation - good PR

An idea becomes a real image booster!

Click to read the article

A little initiative, a 50th milestone, a few contacts in the right places, some support from local businesses and you end up with an excellent way to promote the image of Rotary in your community.

Click to see the article

President Kylie writes:

Well, it’s certainly been a full on year. Having a baby at the start of my presidency was somewhat challenging but I got through it with help from my fellow Rotarians. It has been a pleasure to lead such a dynamic team of individuals who donate so much of their time to helping others. I joined Rotary when I was 24 years old and was really impressed with Porirua Sundown and the projects it took on, and the members who are just wonderful and diverse. Our Rotary club has done amazing things for people and organisations in the community. In the last 12 months I’d have to say my personal favourite moment would be gifting Rotary dictionaries to Porirua school kids in April. I would like to pass on my thanks and gratitude for the support of my husband, friends and fellow Rotarians for a great presidential year.

Our message must say what we do!

Audiences want what Rotary offers. We just need to help them understand.

        Siegel+Gale’s research with donors showed 19 shared global motivators. Thing like “transparency” and “attracting people of the highest ethical standards.” Things like “helping me feel like part of something meaningful” and a “long track record of success.” Things we’re good at and some things we could do better.

        Understanding however is a hurdle.

        With every organization there is a gap between what internal audiences know and what external audiences know. Research shows that Rotary’s gap is two to three times larger than average. Obviously, this is not a good position and underscores the importance of clarity and focus as critical components of our future success.