The objectives for the upcoming campaign are outlined below. This is for the New Zealand public through TV, radio, billboards, magazines and social media.
Get the message out to the public to get involved with Rotary
Target a slightly older, higher socio audience, males/females 35-64
Use media that gives us the opportunity to use more than one creative on rotation
Integrate different channels to reach our target in the most cost effective way
Ensure Rotary has a social presence
Get as many bangs for our buck as possible!