Campaign objectives excite action!

The objectives for the upcoming campaign are outlined below.  This is for the New Zealand public through TV, radio, billboards, magazines and social media.

Get the message out to the public to get involved with Rotary
Target a slightly older, higher socio audience, males/females 35-64
Use media that gives us the opportunity to use more than one creative on rotation
Integrate different channels to reach our target in the most cost effective way
Ensure Rotary has a social presence
Get as many bangs for our buck as possible!

23 February - let's get out there!!

What is your Club panning to do around the birthday of Rotary on 23 February?

Have a read.  This is the approach of District 9500 - a Week 4 Rotary - love it!!

A Public Awareness programme with some excellent examples of activities all Clubs can put into place.

Take a look here ...

Our Profile gets a boost

Rotary International has generously provided us in Zone 7b (and to Rotarians all around the world) with a Public Relations Grant to assist in promoting Rotary in our community.  A national committee representing each District has devised a publicity campaign over February/March.  You are encouraged as a Club to supplement this campaign with your own local media activity.  This can be paid advertising, generating public interest through special high-profile projects and events or through personal promotion by your members by inviting the community to your Club meetings.

This media campaign involves:

Television 12 February – 30 March (TV3)

Radio 19 February – 30 March (Newstalk ZB, Easy Listening, Hauraki and their other networked stations)

Billboards 4 March – 6 May (Auckland, Wellington and Dunedin)

Online Marketing 19 February – 25 March (TV3 online, NZ Herald, Stuff, Yahoo, Facebook, msn.co.nz)

For more details go here ... 
Rotary Stories go here ...