Campaign objectives excite action!

The objectives for the upcoming campaign are outlined below.  This is for the New Zealand public through TV, radio, billboards, magazines and social media.

Get the message out to the public to get involved with Rotary
Target a slightly older, higher socio audience, males/females 35-64
Use media that gives us the opportunity to use more than one creative on rotation
Integrate different channels to reach our target in the most cost effective way
Ensure Rotary has a social presence
Get as many bangs for our buck as possible!

Rotary hits the air

From the Feb/Mar campaign

Over the next 8 weeks Rotary will be advertising on the radio network.  This is part of the national campaign and will be using part of the PR Grant received from Rotary International - supported by contributions from each of the 6 Districts.
What has previously occurred with such campaigns is a rise in the use of the 0800 4 Rotary phone service and with an increased request for information abut membership.  A 112 spots in total.

Your PR Chair has the details and will be able to advise how to use other forms of media to support this campaign.  

• Promote your speaker programme.
• Increase the profile of your projects
• Market your meetings and encourage members to invite guests

Click to see schedule

Remember - you and your fellow members are the best marketing agents. 

To be broadcast between
1600-1900 hrs.

The comms all air during Larry Williams Drive 16:00 - 19:00, there will be 20 paid spots and 36 bonus spots during Oct and this is repeated in Nov. Do share this activity with your clubs.

Click below to hear the two different advertisements

23 February - let's get out there!!

What is your Club panning to do around the birthday of Rotary on 23 February?

Have a read.  This is the approach of District 9500 - a Week 4 Rotary - love it!!

A Public Awareness programme with some excellent examples of activities all Clubs can put into place.

Take a look here ...

Our Profile gets a boost

Rotary International has generously provided us in Zone 7b (and to Rotarians all around the world) with a Public Relations Grant to assist in promoting Rotary in our community.  A national committee representing each District has devised a publicity campaign over February/March.  You are encouraged as a Club to supplement this campaign with your own local media activity.  This can be paid advertising, generating public interest through special high-profile projects and events or through personal promotion by your members by inviting the community to your Club meetings.

This media campaign involves:

Television 12 February – 30 March (TV3)

Radio 19 February – 30 March (Newstalk ZB, Easy Listening, Hauraki and their other networked stations)

Billboards 4 March – 6 May (Auckland, Wellington and Dunedin)

Online Marketing 19 February – 25 March (TV3 online, NZ Herald, Stuff, Yahoo, Facebook, msn.co.nz)

For more details go here ... 
Rotary Stories go here ...