Little Left to Give

Lessons in generosity: Hiba Kannouj’s children Daniel and
Danya benefit from charity programs. Photo: Pat Scala

''If you have a look at Europe right now, you see how the fortunes of one community, like Greece, are at risk and it impacts everything else. So we are trying to say to the not-for-profits that now is the moment when you need to be supporting your community. You need to respond, you need to give more.''

Australians (and New Zealanders - Ed) are suffering from donor fatigue as economic conditions toughen, and charities are paying the price.

Read more: http://www.theage.com.au/national/little-left-to-give-20120613-20acy.html#ixzz1xkpBti24

 Top 10 'giving' countries

1. United States
2. Ireland
3. Australia
4. New Zealand
5. United Kingdom
6. Netherlands
7. Canada
8. Sri Lanka
9. Thailand
10. Laos
SOURCE: World Giving Index 2011, published by Charities Aid Foundation

Read more: http://www.theage.com.au/national/little-left-to-give-20120613-20acy.html#ixzz1xkYc9ORv

Let's get serious aboout Public Relations

Most of the news and information you see on the TV news or in the daily newspaper is generated by people just like you. They send information to the media, usually via news releases and personal contact. The best media outlets won't run your news releases verbatim, but they will use the information from them, supplemented with a call to you or a spokesperson.

Here are 10 tips for getting your organization noticed by your local media.  Read more .....

1. Get to know the media that are most likely to cover you.
2. Learn the names of the reporters who cover the beats most significant to you.
3. Get to know reporters personally.
4. Send complimentary copies of your publications to reporters.
5. Keep up with the personnel changes at your favourite media outlets.
6. Always give the media information that is newsworthy.
7. Develop a "virtual" media kit that resides on your organisation's website.
8. Take advantage of breaking news stories to promote your organization.
9. Make yourself available to the media at any time.
10. Always thank a reporter for his or her coverage.