Philip Archer - Public Image Coordinator in Australia writes:

Rotary's public image in Australia requires unification to send a clear, consistent message that aligns with our Membership Development Plan. To do this we need to present to our Clubs and Districts in a unified way so that our Public Image Coordinators across Australia are all seen as one contemporary team working toward the same goal, with everyone sharing great ideas on how best we can best promote our public image together.
This message would apply to all parts of the world as we focus again on enhancing the image of Rotary in our world. And what applies at Zone level also applies to Club activities.
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