Tuesday, January 8, 2013

Who can?

Who is responsible for marketing Rotary?

Rotary International?
The District Governor?
Club Presidents?

We work hard to gain media exposure, advertising the nature and the work of Rotary to our community.  This is aimed at high impact exposure and does much to raise the image of Rotary in the public arena.  But the fact remains - the most effective marketing agents in our organisation are our own members.

So who can?
Our own passionate members can, as they interact with those they come in contact with on a daily basis.  Their passion, excitement and commitment to the cause of serving others is the best 'marketing hook' that will attract prospective members.  The question is - are our Rotarians aware of their responsibility to carry out this important role.  Imagine the impact if there were 1.2 million active marketing agents.